Biggest Cruise Ship: Royal Cruise Line

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Royal Caribbean International, Azamara Club Cruises, CDF Croisieres de France and a 50% joint venture interest in TUI Cruises. Collectively, these six brands manage a combined 43 ships in the cruise vacation industry having an aggregate capacity of about “This is an unprecedented experience on a cruise ship.” Michael Bayley, Royal Caribbean’s CEO, said passengers want a connected ship. “Access to reliable and fast internet access is now a requirement by our guests,” he says. “We have worked When cruise lines like Royal Caribbean, Celebrity Cruises, or Norwegian provide exclusive offers that customers can only get by booking through us, our sales with those lines increase substantially as a result. Our agents get bookings and in turn Forget what you think you know about Caribbean cruises. Royal Caribbean International wants to change the stereotype that envisions only beachers, shopping and watersports. The cruise line is about to launch its biggest publicity campaign in recent years Rivals such as Royal Caribbean Cruises Ltd. RCL-1.19 % are gearing up for expansion. Royal Caribbean said last year that it would bring its newest ship to China, and executives said this year that they are overhauling onboard entertainment and boosting Cruise passengers and crewmembers on the Royal Carribbean Freedom of the Seas, based out of Port Canaveral, spotted the raft near Key West. It was the ship's crew who rode out in to the sea in a yellow speed boat to rescue the starved and dehydrated refugees. .

The “Come Seek” campaign, Royal’s first since chief marketing officer Jim Berra moved to Royal from a similar position at Carnival Cruise Line, will be nothing if not different, Berra said. “It really is about attracting that next generation of AIDA Cruises and Princess brands. Carnival's biggest rival Royal Caribbean also stops in China. The move by Carnival highlights the ongoing, competitive nature of the rivalry between the two companies. Carnival also announced construction of two new ships where a growing middle class creates a natural fit for the cruise business. Royal Caribbean said in March it would have five ships sailing in the region next year, including one its newest vessels, the Ovation of the Seas. “We are at the very beginning Royal Caribbean International will offer British cruise fans a chance to sample its new ship Harmony Of The Seas before it sails from Southampton to its summer 2016 homeport Barcelona next June. The two short round-trips from Southampton will take .